Stop looking for a ‘furniture store near me’, meet the two women behind Mumbai’s chicest collab
Fern & Ade finds its home at Details Decor in Kala Ghoda — Mumbai’s vibrant cultural quarter, where European minimalism meets Indian artistry.
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Women in design unite
At Room for Her, a talk for and by women at Chennai’s Fern & Ade, notes were exchanged about redefining spaces and the real influencers
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What does it take for women to pivot their careers after 30?
We live in a world where achieving success early on in your career is often glorified. But what does that say for the rest of the world; those who do not make it before 30? Or the ones who decide to switch their careers altogether? Switching your career at or after 30 may be a daunting decision. And whatever the reason, it’s no secret that switching careers after a certain age can often be looked down upon. But that shouldn’t stop you. It certainly didn’t stop these powerhouses from making it after 30! Here are six remarkable women from different industries such as entertainment, finance, architecture etc who shattered the conventional timeline and carved a niche for themselves in their respective fields.Adeline Graham began her career in procurement and marketing in the UK. Despite being in the corporate industry for two decades, Graham harboured a passion for interior design and decided to pursue it after she moved to India six years ago. “Over the years, I had many ideas, but when I came to India six years ago it really spoke to me. I was passionate about interior design and decided to move to this field professionally after Covid,” Graham shares. Her frequent business trips to India, especially Chennai, ignited a deeper connection with the country, leading her to a transformative career change. In late 2022, Graham relocated to Chennai to launch Fern and Ade, a luxury furniture brand curating products from leading European brands. Her showroom, which opened in late 2023, quickly garnered attention for its curated selection of brands like Ethnicraft, Wendelbo, &Tradition, Nanimarquina, and Louis Poulsen. Graham’s venture became synonymous with luxury and elegance in Chennai’s design scene. Graham’s success is rooted in her ability to combine her corporate skills in procurement and marketing with her passion for design. But the journey was far from easy. Graham recalls losing friends along the way who questioned her decision to move to India. “They thought it was just a phase,” she shares. Despite the challenges, her determination and passion for the craft helped her overcome obstacles with great support from her family and friends who had an unwavering belief in her vision. Looking ahead, Graham plans to expand her business to Mumbai, further solidifying her brand’s presence in India’s luxury market.
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Fern & Ade opens their India chapter with a new store in Chennai
Fern & Ade, founded by Adeline Graham, is dedicated to bringing luxury European home styling to India. With a focus on Scandinavian, French, and European designs, this lifestyle brand curates a collection of high-end furniture, lighting, and accessories. At the heart of Fern & Ade’s ethos is the belief that homes should be reflections of individuality, blending beauty and functionality seamlessly. Adeline’s unique vision combines the creativity of European design with India’s vibrant ideals, resulting in a curated collection that is both exquisite and functional. Fern & Ade’s mission is to make European-inspired home styling accessible to Indian consumers, inspiring them to create a fusion between both styles to transform their living spaces into works of art. The exclusive brands showcased by Fern & Ade include Wendelbo, Ethnicraft, & Tradition, New Works, Montana, CPH 101, Louis Poulsen, Maison Sarah Lavoine, Nanimarquina, Mossroom Rugs and Elements Accessories, and other esteemed names. Besides visiting their new Chennai store to browse and purchase, patrons can so visit their website to order online.
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Fern & Ade to revolutionise Indian home interiors and designs
Want to make your home a canvas for international elegance? Discover a curated collection that transcends borders, bringing a harmonious blend of styles that whispers of Parisian chic, Scandinavian minimalism, and the timeless allure of European design. Fern & Ade, founded by Adeline Graham, dedicated to bringing luxury European home styling to India, has opened shop in the city. Rooted in Adeline’s rich background in both interior design and corporate business, Fern & Ade aims to revolutionise Indian home interiors and designs.
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